This Woman’s Tweet About Clothing Sizes Started A Conversation About How Messed Up Things Really Are

This is Chloe Martin. She’s an 18-year-old from Glasgow, Scotland, whose tweet about her jeans has gone viral for illustrating just how difficult it is to find the perfect size.

“I was getting ready to go out and I wanted to wear jeans, so I tried on a pair and they would not go past my hips at all, so I took them off and tried on a different pair, the same size, but they fitted perfectly, so I took all of my jeans out and was so shocked at the size difference between jeans that are [labeled] the same size — and some are the same brand too, so I took a pic and posted it on Twitter.”

Martin’s tweet has now been shared nearly 300,000 times. “I expected my friends to think it’s funny and compare theirs too,” she continued. “I didn’t expect that response at all, but I’m glad it did because no one seems to talk about the difference in sizes even though we all struggle in shops, going from changing room to changing room.”


Her tweet featured her collection of jeans all lined up and shows the different interpretations of UK size 12 from various high street brands. The disparity is something Chloe thinks is “careless and toxic”.

She said: “There have been no efforts to make the sizing more consistent for all, even though if it says a 12, I should be able to go into any shop and know that a 12 will fit me, if that’s my size, it’s careless and toxic for young people who may be insecure, and a lot of high street stores are targeted towards young women.”

Martin believes that it’s time for more consistent sizing: “I think they either need to change it to waist and leg length for more accurate measurements or there need to be set measurements for each size because it seems as though there’s literally inches between some of my size 12 jeans.”

“It’s mostly women saying they don’t buy jeans anymore because of this, and that online shopping is never an option because sizes are so different,” she added.

The experiences shared also touched on how the disparity in sizing affects the way people view themselves.

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